We are looking for a rock star Product Marketing Manager to join us at the early stage to help set our holistic marketing strategy, define the roadmap and drive the execution. Considering a generalist role across marketing, communications and most importantly - social engagement. We are a startup. We’ll need one person who can cover a range from strategic to super tactical.
Curiosity, hunger for a new knowledge, “let’s do it” attitude, readiness to get hands dirty and ambition of having a stake in creating a new era, and:
🔍 5+ years of experience across a variety of marketing functions (brand, product, performance, partner, events and social media), building and launching B2B and B2C products
🔍 Passion for NFT space and Creator economy and familiarity with Web3 market landscape: blockchains, protocols, NFT marketplaces
🔍 Strong cross-functional skills and ability to operate under ambiguous and fast moving environment
🔍 Humility, curiosity, resourcefulness, strong execution focus and relentless drive to grow and learn
🔍 Personal connection to our mission
🔍 (Nice to have) Bonus points for NFT experience, a love for community, and/or a degen portfolio
🔍 (Nice to have) Bonus points for previous early stage startup experience
🔍 (Nice to have) Bonus points for Community management &/or communication experience
🗝 Design & lead the marketing strategy and execute on all marketing activities to achieve Optic’s business goals to drive awareness, traffic, adoption and revenues
🗝 Define the key messaging, voice of the brand & develop marketing assets, creatives, working with agencies and contractors as needed
🗝 Develop or review all marketing assets, creatives, working with agencies and contractors as needed
🗝 Run performance marketing campaigns for our various product launches
🗝 Define our Social Media strategy & manage & grow our social media presence across Twitter, Discord, etc
🗝 Actively look for collaborations and execute on co-marketing efforts with our external partners
🗝 Actively looking for collaborations and managing co-marketing efforts with NFT communities